03 / Internship work

CAA China

WeChat article structure, copywriting and typesetting for CAA Campaign content.

Project background

CAA Campaign work required agreed themes, talent materials and communication priorities to be shaped into readable WeChat articles.

Goal & role

I contributed to content planning and was primarily responsible for article structure, copywriting and WeChat page typesetting.

What I did

I arranged the headline, lead, information hierarchy and text-image rhythm around the campaign theme and available materials, then structured talent information, activity timing and brand messages into a continuous WeChat reading flow.

CAA lighthouse WeChat article — CAA annual book-list article: structure, copy and WeChat typesetting.

CAA Sarah Brightman WeChat article — Sarah Brightman content: a text-image narrative built from artist materials and communication priorities.

Result & review

Delivered copy and typesetting for published WeChat content, with a repeatable working method for later campaigns: establish information priority first, then let the materials support the reading rhythm.