02 / Internship work
Refrear
Xiaohongshu KOL selection, creator briefing and post-campaign review for a colour-contact-lens brand.
Project background
The brand wanted Xiaohongshu creators who could convey a natural, everyday makeup look. Follower count alone could not capture brand fit, audience profile, content style, engagement or cost.
Goal & role
Within mentor and client review, I screened creators, prepared recommendation lists, followed up on outreach, wrote content briefs and collected post-campaign performance.
What I did
I first removed accounts whose historical content or makeup style did not fit, then structured gender, age, location, engagement, like-save ratio, price, CPE and commercial-post performance in an Excel database. Decisions followed audience profile → content tone → engagement and cost, with natural-makeup, product-visibility and shooting requirements written into the brief.
Result & review
I screened 200+ creators. Each project typically recommended 30–40 people, with about 50–60% of the proposed list adopted by the brand. I confirmed about 15 creators completed posting, then collected reach, likes, saves, comments and CPE to compare creator profiles and content styles.