Refrear

Xiaohongshu KOL selection, creator briefing and post-campaign review for a colour-contact-lens brand.

Project background

01 / S / Project background

Find natural, everyday creators for a colour-contact-lens brand, balancing tone, audience, engagement and cost beyond follower count.

01Natural makeup
02Everyday content
03Brand–audience fit

Goal & role

02 / T / Goal & role

Within mentor and client review, deliver creator selection, recommendations, outreach, briefs and post-campaign data collection.

01Selection & recommendations
02Creator follow-up
03Briefs & review

What I did

03 / A / What I did

Remove off-tone accounts first, then structure audience, engagement, price and commercial-post data in a creator database, screening by audience → tone → performance and cost.

01Audience profile
02Content tone
03Engagement & CPE

Refrear creator style brief — Creator brief covering natural makeup, brand tone and delivery direction.

Refrear product guideline — Product-visibility guidance for eye-content delivery.

Refrear shooting guideline — Shooting guidance for consistent framing, light and focus.

Result & review

04 / R / Result & review

Screened 200+ creators and recommended 30–40 per project, with 50–60% adoption. Post-campaign data informed comparisons of creator profiles and content performance.

01200+ creators screened
0230–40 recommended per project
0350–60% list adoption